![]() Sure, LinkedIn Ads can be cheaper on the back-end, but if your lifetime value (LTV) is less than what you’re spending, it’s obviously not profitable. That said, those front-end costs are high enough to price some advertisers out. If you want to learn more about how to target your ideal audience on LinkedIn Ads, check out this podcast episode. This is because lead quality is so much better coming from LinkedIn and this is, again, attributed to the platform’s powerful targeting potential for B2B marketers. Though we typically see front-end costs being 3 - 5x higher on LinkedIn, by the time those leads shake out into a Cost per Sales Qualified Lead (SQL) on the back end, they’re typically less than half the cost compared to Facebook. On LinkedIn, we're paying a higher rate to reach only the ones that matter to our business. With LinkedIn, we can get so specific with our targeting, that we make sure only our ideal customers see our ads. With other paid media channels, you're casting a wide net in hopes that your ideal target audience may represent part of where that net lands. So yeah, if we're only talking about front-end costs, LinkedIn loses every time. Let’s take a step back because the word “expensive” is relative.Ĭosts-per-click (CPCs) in North America range from $8 - $14 on LinkedIn, where other platforms may be charging you closer to $3 - $5. So now we know where the rumor comes from, but just how expensive are they? How much do LinkedIn Ads cost? LinkedIn Ads are more expensive than other platforms when it comes to front-end costs, like clicks and impressions.īut LinkedIn Ads are also cheaper than other platforms for B2B when it comes to back-end costs, like SQLs and ROAS. Maybe you’ve considered investing in the platform, but the thought of incurring high costs constantly sits at the back of your mind. Rumor has it that LinkedIn Ads are expensive. ![]()
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